Moshi sits directly beneath Kilimanjaro at around 890 metres, and on a clear morning the mountain fills the northern skyline from almost anywhere in town.
It is the base for most Kilimanjaro climbs, with the Marangu and Machame gates within easy reach, and it has a calmer, more walkable feel than Arusha 80 kilometres to the west. The centre is compact enough to cross on foot, with a good spread of cafes and small hotels.
The town is also the heart of Tanzania’s arabica coffee country, grown on the Chagga smallholdings that terrace the mountain’s lower slopes. Coffee tours, waterfall walks and village visits fill the days before or after a climb.
For visitors not climbing, Moshi works as an unhurried base with genuine things to do: the Materuni falls, the Kikuletwa hot springs, the Chagga caves at Marangu, and a market considerably less pressured than Arusha’s.